Personas are fictional, generalized characters that encompass the various needs, goals, and observed behavior patterns. They help you understand your customers better and build more empathy. You probably heard this definition and if you created a persona, would realize how hard to define them. Follow us in this short reading to get tips where should you start.

Standard data
Every persona card starts with a fictional name and picture or avatar. This two basic detail helps to build up and keep the connection between stakeholders and the target audience. But that’s not all, you may add age, location, education to get to know personas better.

Persona group or job role
StoriesOnBoard handles this detail with higher priority, that’s why we created a unique field for it. No matter what information you’d collect about your audience, group or role is the starting point of a persona’s description. If you have a B2C product then you should add persona group (e.g.: hikers, dog owners etc.), but if your team develops a product for businesses then you better use job roles (e.g.: product owner).

Challenges or pains
If you already know your persona’s job, you’ll easily make up challenges or pains to this role. In user-centered product development, the product has to solve a user’s issue or has to support user to overcome challenges. For better understanding do market research or make interviews with the target audience.

Goals, gain
Try to discover customers goals, it’s an additional opportunity to build better services or products. Improving user’s gains you can take advantage of your branch.

Company, branch

If your persona’s challenges are too common or hard to determine, you can segment your users by a company. In most cases, it helps to specify user’s pain points. Try to solve them and your customer base will grow faster than ever.

Interests, favorite mediums
Collecting this data gives good tips for marketers, where to promote the product. Following described mediums, you can do secondary market research or understand your audience better.

Read more about how to format and screen collected data on a persona card.
Already created personas as a top level card? Transform those cards into persona cards.

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